WAttention Singapore is a free bi-monthly English magazine which introduces Japan’s unique culture and attractions.

It is available at more than 650 locations such as selected Japanese restaurants, hair salons, language schools, Liang Court Meidi-ya supermarket and Isetan Scotts.

Our magazine covers a range of contents such as food, travel, language, fashion and more with us!

What is WAttention?

Our company name, WAttention is a blend of two words and cultures – “ (wa)” which in Japanese, means “harmony”, “unity” and refers to anything “uniquely Japanese” – and the word “attention”.

Since “wa” also has the connotation of “linking”, we gave our magazine the name in line with our misson to bring more attention to the world of “wa” and to act as a bridge between Japanese culture, corporations and the world.

WAttention Corporation, which is the publisher of ‘WAttention’ – the largest-circulating free magazine of its kind in the world – introduces Japan’s unique culture as it is and tourism sights as they are to readers all over the world, in either English or their local language.  Just four years from its launch in 2011, WAttention is now distributed in ten countries in Asean, Europe and the US.