With matsuri season around the corner, yukata are about to become a must-have addition to your wardrobe. The epitome of summer fashion, the airy summer kimono is a hot favourite amongst Japanese ladies for their sleek silhouette, delightful designs and old-world charm (find out more about yukata culture here.)
Fashionable and affordable yukata can be hard to find in Singapore…but not anymore, thanks to JRunway! You can now transform yourself into the lovely heroine of your own shoujo (girl) manga with a stunning yukata from Love Berry with ease.
Love Berry is a Japanese yukata brand that specialises in trendy yukata and accessories such as geta, bags and hair pins. Their yukata are light weight and very comfortable to wear even in Singapore’s heat and humidity. The colours are rich and vibrant which will help you stand out at any matsuri. Plus, the pre-tied bows make dressing up super easy.
A favourite amongst Japanese ladies, Love Berry is now available online at JRunway.
The yukata are extremely affordable, going for just $69. Each set comes with the yukata and a pre-tied bow obi (some even come with a pair of geta!) There are 14 designs to choose from to suit different personalities and styles.
Love Berry’s 2016 collection is uses a blend of classic, retro and modern patterns featuring lovely floral themes. Check out our favourite picks below!
Twin Look Poppy Yukata, $69 each
A popular trend in Japan, the “twin” look is a great way to share a look with your BFF while still looking unique. These yukata feature large, bright poppy prints in blue and red. The blue poppy yukata set comes with a white obi and the red poppy yukata set comes with a cream-coloured obi.
Sakura Yukata & Belt & Sandals Set, $69
If you’re after a sweet look, well, you can’t get any sweeter with this pink sakura and lily yukata. It comes with an embroidered yellow obi and a pair of geta. Pair this with a contrasting coloured or textured clutch or handbag to add some extra depth to the look.
Peony Yukata & Belt & Sandals Set, $69
This sweet baby blue yukata with pink peony prints is ideal for those who want a cute, youthful look. Keep your accessories simple for a clean yet girlish feel. It comes with an embroidered yellow obi and a pair of geta.
Dahlia Print Yukata & Belt Set, $69
The best way to describe this pastel blue yukata with dahlia prints is fresh and feminine. It comes with a lovely pastel pink obi and is perfect for impressing your matsuri date. Dress up this look with a large peony crown for a flower-child, fairy-like look.
When wearing your yukata remember to wear it migimae (右前) or left over right. Traditionally, yukata worn hidarimae (左前, right over left) is reserved for dressing the deceased. It’s also considered bad luck, so remember to check your yukata before you leave your house.
Try on a yukata at FAM!
If you want to try wearing a yukata, head down to JRunway’s booth at Funan’s Anime Matsuri from the 6-12 June 2016. Get free matching accessories you purchase a yukata or show a proof of online purchase at the booth.
Plus, get $10 off all yukatas from 27 May-12 June 2016!
Click to find out more about what JRunwaywill be doing at Funan’s Anime Matsuri here. You won’t want to miss out on the fun events and special celebrity guests!
With both a physical store at Cathay Cineleisure and an online store, you can now be spoilt for choice at JRunway, your one-stop shop for trendy Japanese fashion.
Ready to start shopping? Sign up as a member now and receive a $20 e-coupon! Alternatively, add them on LINE (@Jrunway) or scan the QR Code below to get 15% off for the month of June 2016.