Are you ready to be the next Instagram #OOTD trendsetter? If you love strutting down the street in the latest style of the season and owning unique clothes that express your personality, we’ve got just the shop for you.

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JRunway is a multi-label boutique – the first of its kind in Southeast Asia– that carries over 20 of the most oshare (おしゃれ, trendy) Japanese brands.

Primarily an online store, JRunway has a physical store at Cathay Cineleisure Orchard #03-05. Be sure to check it out if you love feeling fabrics, trying on some of your favourite pieces before buying them or just browsing through the racks.

But if you already know your size, get ready to shop to your heart’s content as the online store has a wider variety available as the items are shipped directly from Japan to your doorstep. Plus, ships to Singapore (with min. spend of S$80), Australia, Indonesia, Malaysia, Philippines, and Thailand (with a min. spend of S$100) at a flat rate.

Not sure where to start? Well, here are three brands you just have to check out!

WEGO: Young, Trendy, Street


This casual-style brand has easy to match pieces that are must-haves in any closet. From daily staples such as long skirts and tees to statement pieces such as bucket hats and sushi pouches. WEGO offers quality clothes at reasonable prices that will have you looking ready to walk the streets of Harajuku.


WEGO also works closely with a number of other brands such as Disney and Looney Toons to create fun, limited edition fashion pieces that is sure to please any fan.

Fun fact: They have over 130 stores in Japan – and 5 stores in Harajuku alone!

GRANIPH: Casual, Minimalist, Artsy

If you like T-shirts with an extra dose of personality, you can’t go wrong with Graniph. Featuring visuals from up and coming artists with a distinctive Japanese twist, Graniph’s pieces range from whimsical and abstract to classy and chic.


These limited edition graphic tees are often snapped up very quickly as the ever-changing designs are only available for a period of time. So make sure you grab the one you love as soon as you spot it!

OSEWAYA: Cute, Sweet, Fun

No outfit is complete without one of Osewaya’s cute, fun, and affordable accessories. Made in Japan, Osewaya releases a new collection every season to keep their pieces fresh and in style. However, the pieces are so timelessly designed that they can be used no matter what the current trend is.


Their latest spring collection is Sakura-inspired – gorgeous blend of trend and tradition. The elegant pink, white and gold flowers are available as hair clips, pins, ties, and earrings and add the perfect feminine touch to any outfit.

For those looking to add a splash of colour and personality to their ensemble check out their adorable Cat, Galaxy and Origami themed accessories.

Ready to start shopping? Click here to head to! Sign up as a member now and receive a $20 e-coupon!

Alternatively, add them on LINE (@Jrunway) or scan the QR Code below to get a $39 e-coupon and FREE shipping! Valid till 31 May ’16.





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