Lifestyle

Don’t miss out on a $5 Dinner Coupon from itadakimasu by PARCO!

Nestled conveniently in the heart of town, the concept stores of itadakimasu by PARCO pride themselves in providing everyday Japanese comfort food for both...

What to do in Niigata

Outdoor enthusiasts, get ready for an exhilarating time in the outskirts of Japan as you explore the different charms of Niigata through these fun...

Niigata: Journey through trains and rustic landscapes

Nestled in the heart of Japan's main island, Niigata is brimming with natural, historical, and cultural wonders. Hop on a train and journey to the...

Niigata’s Vibrant Festivals

Get inspired by the kaleidoscopic festivals of Niigata, where culture, art and tradition all gather in the same place. From modern forms of art...

The origin of the “Otaku” culture

Created in 1970, the term "otaku" was used to refer to someone who liked and was passionate about popular culture. Throughout the years, the true...

What to eat in Niigata

Upon hearing Niigata being mentioned, one might immediately associate it as the prefecture producing one of the world's most delicious rice in the world...

Discover Niigata through Idyllic Nature

Located in the centre of Japan's Honshu Island, Niigata is packed with natural, historical, and cultural wonders. Blessed with natural resources and a favourable climate,...

Snow Country: Echigo Yuzawa in Niigata

Located to the northwest of Tokyo, Niigata Prefecture is easily accessible by Shinkansen and boasts many gems yet to be discovered. Join WAttention as...

Nurturing Niigata

🍃 A treasure trove of heartwarming cuisine, exquisite accommodations and breathtaking terrains, Niigata Prefecture is bound to entice you with its finest foods, awesome...