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What to eat in Niigata

Upon hearing Niigata being mentioned, one might immediately associate it as the prefecture producing one of the world's most delicious rice in the world...

Discover Niigata through Idyllic Nature

Located in the centre of Japan's Honshu Island, Niigata is packed with natural, historical, and cultural wonders. Blessed with natural resources and a favourable climate,...

Snow Country: Echigo Yuzawa in Niigata

Located to the northwest of Tokyo, Niigata Prefecture is easily accessible by Shinkansen and boasts many gems yet to be discovered. Join WAttention as...

Nurturing Niigata

🍃 A treasure trove of heartwarming cuisine, exquisite accommodations and breathtaking terrains, Niigata Prefecture is bound to entice you with its finest foods, awesome...

Discover the warmth of Japan’s No.1 rice

🍚 For many Singaporeans and Japanese alike, the idea of a warm fluffy bowl of rice conjures up the image of a heartfelt meal with...

What’s in Hokkaido? Spring edition: Hanami (花見)

Unlike other parts of Japan, plum flowers and cherry blossom flowers bloom at the same time in May in Hokkaido. This results in a...

Japan Travel & Beyond Vol. 4 – Perfect Seasonal Moments

Want to explore Japan at a leisurely pace without any worries? Try one of JTB's extensive tour packages and discover your very own perfect seasonal...

Uniqlo celebrates summer with a new Yukata line

Made from cotton, the Yukata is an airy and light traditional summer kimono. The epitome of summer fashion, they feature a variety of signature Japanese colours and...

ThinkRice: Buy freshly milled Japanese rice online!

If you've ever been to Japan and had a hot steaming bowl of rice, you might have thought to yourself that it tastes somewhat...

What’s in Kyushu? Vol. 3 Nagasaki Prefecture

The history of Nagasaki Prefecture (長崎県) has been both prosperous and tumultuous, where it transformed from a flourishing trading port to devastation by the second...