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What to eat in Niigata

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Upon hearing Niigata being mentioned, one might immediately associate it as the prefecture producing one of the world's most delicious rice in the world...

Discover Niigata through Idyllic Nature

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Located in the centre of Japan's Honshu Island, Niigata is packed with natural, historical, and cultural wonders. Blessed with natural resources and a favourable climate,...

Snow Country: Echigo Yuzawa in Niigata

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Located to the northwest of Tokyo, Niigata Prefecture is easily accessible by Shinkansen and boasts many gems yet to be discovered. Join WAttention as...

Nurturing Niigata

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🍃 A treasure trove of heartwarming cuisine, exquisite accommodations and breathtaking terrains, Niigata Prefecture is bound to entice you with its finest foods, awesome...

Discover the warmth of Japan’s No.1 rice

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🍚 For many Singaporeans and Japanese alike, the idea of a warm fluffy bowl of rice conjures up the image of a heartfelt meal with...

What’s in Hokkaido? Spring edition: Hanami (花見)

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Unlike other parts of Japan, plum flowers and cherry blossom flowers bloom at the same time in May in Hokkaido. This results in a...

Japan Travel & Beyond Vol. 4 – Perfect Seasonal Moments

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Want to explore Japan at a leisurely pace without any worries? Try one of JTB's extensive tour packages and discover your very own perfect seasonal...

Uniqlo celebrates summer with a new Yukata line

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Made from cotton, the Yukata is an airy and light traditional summer kimono. The epitome of summer fashion, they feature a variety of signature Japanese colours and...

ThinkRice: Buy freshly milled Japanese rice online!

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If you've ever been to Japan and had a hot steaming bowl of rice, you might have thought to yourself that it tastes somewhat...

What’s in Kyushu? Vol. 3 Nagasaki Prefecture

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The history of Nagasaki Prefecture (長崎県) has been both prosperous and tumultuous, where it transformed from a flourishing trading port to devastation by the second...

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