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What to do in Niigata

Outdoor enthusiasts, get ready for an exhilarating time in the outskirts of Japan as you explore the different charms of Niigata through these fun...

Niigata: Journey through trains and rustic landscapes

Nestled in the heart of Japan's main island, Niigata is brimming with natural, historical, and cultural wonders. Hop on a train and journey to the...

Niigata’s Vibrant Festivals

Get inspired by the kaleidoscopic festivals of Niigata, where culture, art and tradition all gather in the same place. From modern forms of art...

What to eat in Niigata

Upon hearing Niigata being mentioned, one might immediately associate it as the prefecture producing one of the world's most delicious rice in the world...

Discover Niigata through Idyllic Nature

Located in the centre of Japan's Honshu Island, Niigata is packed with natural, historical, and cultural wonders. Blessed with natural resources and a favourable climate,...

Snow Country: Echigo Yuzawa in Niigata

Located to the northwest of Tokyo, Niigata Prefecture is easily accessible by Shinkansen and boasts many gems yet to be discovered. Join WAttention as...

Nurturing Niigata

🍃 A treasure trove of heartwarming cuisine, exquisite accommodations and breathtaking terrains, Niigata Prefecture is bound to entice you with its finest foods, awesome...

Discover the warmth of Japan’s No.1 rice

🍚 For many Singaporeans and Japanese alike, the idea of a warm fluffy bowl of rice conjures up the image of a heartfelt meal with...

East Tokyo: Journey along the Sumida River

Located in the heart of East Tokyo, the Sumida River leads to Tokyo Bay, flowing through several of the metropolis’ iconic spots including Asakusa,...

Wander into the Wilderness: The Kumano Kudo (熊野古道)

I wanted novelty on my third trip to Japan. When I chanced upon the Kumano Kudo on my google search, I knew this...